About Us

ITAI MINTZ, A NATIVE TEL- AVIVIAN, ESTABLISHED THE JEWELRY LABEL “DARIO’S”, NAMED AFTER HIS GREEK GRANDFATHER, IN 2008. THE ENTIRE JEWELRY MAKING PROCESS IS COMPLETED DOMESTICALLY WITH THE MAJORITY OF IT DONE IN-HOUSE AT DARIO’S TEL-AVIV STUDIO.

A PASSION FOR INDUSTRIAL DESIGN, GRAPHIC DESIGN AND A PROFOUND ATTRACTION TO FASHION ARE THE THREE MILESTONES OF THE BRAND. MINTZ FINDS STRENGTH AND EXCITEMENT IN INNOVATION, CREATING POWERFUL OBJECTS THAT GIVE THE OBSERVER THE FEELING OF A KICK IN THE STOMACH. WHILE MAINTAINING THE CLASSIC USE OF ACCESSORIES, THERE IS A PERSONAL SIGNATURE THAT FULFILLS A “MUST HAVE” ROLE IN EVERY LOOK.

THE OBJECT CONTAINS ICONIC STRUCTURES INFLUENCED BY TRIBAL ART AND ARCHITECTURE. THESE INSPIRATIONS UNDERGO A PROCESS OF ASSEMBLY AND DIS-ASSEMBLY, CREATING A DIFFERENT RESULT FOR EACH COLLECTION. A MASSIVE VARIETY OF MATERIALS AND TECHNIQUES FEED THIS NEVER-ENDING REGENERATING METHOD.

DARIO’S CONTINUOUSLY REINVENTS ITSELF ADDRESSING ALL AUDIENCES WITH NO DEFINE GENDER ORIENTATION.